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Bell Aliant created a contest featuring Sydney Crosby where business customers subscribing to a bundle could win two tickets to see a hockey game live. Bell Aliant wanted to advertise this contest online.
We designed a web page featuring Sydney Crosby used by Bell Aliant to promote the contest. The page provided details such as the value proposition, how to subscribe to a Business Bundle and all the rules and regulations of the contest.
This contest, the way it was marketed, the prize to be won and its popularity helped Bell Aliant increase its footprint in the Altantic Business market.